What should associates emphasize to customers regarding their eye care products?

Emphasizing quality and suitability to customers regarding their eye care products is essential because these factors directly impact the health and comfort of the customer’s vision. High-quality products are often backed by research and development, ensuring they meet specific standards for performance and safety. Additionally, suitability means suggesting products that align with the individual needs of the customer, whether it be prescription lenses, frames that fit their lifestyle, or contacts appropriate for their eye condition.

By focusing on quality and suitability, associates can foster trust and credibility with customers. Customers are more likely to be satisfied and confident in their purchases when they know they are getting products tailored to their specific needs, ultimately leading to better outcomes for their eye health. This approach also encourages customers to think long-term about their eye care rather than basing their purchasing decisions on superficial factors such as trends or temporary discounts, which may not guarantee the best results for their vision.